Tech Impact
Tech Impact was one of the first US marketing campaigns that was supported by social media. The goal for Tech Impact was to define e-waste to the American consumer utilizing research from ADEME in a digestible, creative way.
To further the understanding of e-waste and the impact it has on our planet, Back Market partnered with The Berrics and other skateboard influencers to help visualize the effects.
Tech Impact x Eric Koston
To increase awareness for Back Market in the US market and the Tech Impact campaign, we partnered with The Berrics to visually show the impact of buying new vs. refurbished technology using skateboarding. I was on set for this production with other members to ensure it communicated the Back Market mission effectively.