The Genius Test
One of the main things holding the American consumer from trying refurbished technology is the question of quality. So, we put our quality to the test. We asked four ex-Apple geniuses to identify which device was new or refurbished.
The ex-Genius’ punishment if guessing incorrectly? Getting slimed with apple sauce.
AdWeek covered this campaign in their Thursday Stir.
Genius Test Social Support
To support this campaign, the Back Market studio created social-first edits from the final video and made interactive content asking our followers to guess the ex-Genius’ results and memes to direct social audiences to the long-form video.
